Jo Burston - CEO & Founder of Inspiring Rare Birds

Season #1 Episode #10

This is the story of how one of life's "sliding door" moments created an accidental entrepreneur. When a sales pitch turned into a business pitch because of one simple question, Jo Burston ended up becoming an entrepreneur. 6 weeks after the failed sales pitch, she had an investor, business partner and a mentor...and that was just the beginning. In five years she had a business that turned over $40 million dollars. You don't get to stay on Australia's Top 30 Female Entrepreneur list for seven years running without having something special. Jo has a gift for business and some powerful life philosophies that she shares with us in this episode. ABOUT Jo Burston is one of Australia’s most successful female entrepreneurs. She has launched six businesses, the standout being Job Capital which went from $0 to $40-million turnover in five years and has kept her on the list of Australia’s top 30 female entrepreneurs since 2013. Jo has worked in partnership with the Prime Minister and Cabinet (PM&C) and Office For Women (OFW) as well as global brands such as Microsoft, Google, EY, PwC and XERO. Her most recent launch is, which runs entrepreneurial Learning in Action programs for school-aged children in curriculum in every state in Australia. Learn more about your ad choices. Visit